Revenue Expansion

Triggered when customers near their plan limits, this automated campaign is intended to help customers find a plan that better suits their unique needs.

  1. Channel tactics: emails, in-app messages, Appcues and landing pages.

  2. Personalization tactics:Dynamic Text Replacement (populate First Name, Plan Type, Monthly Value and more in landing page), Cloudinary (populate customer logo from site URL on landing page.

  3. Key contributions: campaign key messaging, asset copy, creative direction, prototyping & testing.

See the personalized landing page here.

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