Triggered when customers near their plan limits, this automated campaign is intended to help customers find a plan that better suits their unique needs.
- Channel tactics: emails, in-app messages, Appcues and landing pages.
- Personalization tactics:Dynamic Text Replacement (populate First Name, Plan Type, Monthly Value and more in landing page), Cloudinary (populate customer logo from site URL on landing page.
- Key contributions: campaign key messaging, asset copy, creative direction, prototyping & testing.
See the personalized landing page here.